It's not just celebrities who are paying attention to the ends of their fingers. Sales of hand- and nail-care products in the U.S. totaled $707 million in 2010, an increase of 11.9% over 2009, according to Mintel, a consumer product market and research group that tracks the beauty industry.
The uptick in sales can be attributed in part to a dismal economy. Women may forgo a pricey haircut or new fall bag and opt instead to treat themselves to something far less expensive. It's been called "the lipstick effect," and now it extends to nails.
But unlike other "it" accessories — think of a season's must-have bag or shoe — the big trend in nails is that there is no big trend. Almost anything goes.
I do find that a manicure, either at the salon or at home, is a great way to spiff up my look and feel luxurious without dropping major cash.
For example... my Chanel obsession. I won't be able to buy a Chanel clutch any time soon, and I doubt I'll ever even touch something ready-to-wear from Chanel, let alone purchase an item... but I can at least treat myself to some fancy schmancy polish. And I DO.
What about you?
[Side note: does this quote make anyone else feel OLD?
"Beige and gray hues have come back stronger each fall since OPI released the popular grayish-purple-brown You Don't Know Jacques in August 2008."]